Soho is brimming with bottomless brunch options, which is excellent, but it also means you need a game plan. Not all brunches are created equal, and the “best” one depends entirely on what you’re looking for.

• The full-on festivity: If you’re looking for pumping music, live DJs, performers, and dancing on das benches, then you’ll want a venue known for its lively, energetic atmosphere. These are the places where the bottomless brunch turns into a day party.
• The chilled catch-up: Perhaps you want something a bit more relaxed, where conversation is key, and the background music is just that – background. Look for venues described as “cosy,” “relaxed,” or “lounge-style.”
• The themed treat: Soho loves a theme! You might find brunches with specific music genres (90s throwbacks!), drag queens, or quirky theatrical elements, there’s a bottomless brunch for everyone in Soho.. 
• Ambience and aesthetics: Photos are your friend here! Look at images of the venue’s interior. Does it look bright and airy, or dark and moody? The décor contributes hugely to the overall feeling. Some places are Instagram-ready, others are more understated. Choose what feels right for you.

Once you’ve picked your spot for bottomless brunch,  it’s time to strategise your consumption! It all starts with a top-notch menu.

• Food first, always. While the bottomless drinks are tempting, remember that you’ll feel much better if you line your stomach. Opt for a substantial meal. Whether it’s a full English, a hearty burger, or a flavourful bratwurst klassic, make sure it’s a dish you genuinely want to savour. Don’t just pick something small because you’re focused on the drinks.
• Pace yourself, mein freund: This is perhaps the most crucial rule for enjoying the entire experience. It’s easy to get swept up in the excitement of endless pours, but remember, most bottomless brunches have a time limit. Sip, don’t gulp! Enjoy each drink. Alternate alcoholic drinks with water – your future self will thank you. Staying hydrated is key to making the most of your bottomless fun and avoiding the dreaded post-brunch slump.
• Browse das biers: Don’t feel confined to just prosecco or mimosas. Many Soho venues offer a wider selection, including beers, different cocktails, and even exciting non-alcoholic options. If given the option, try a variety of drinks. Discovering a new favourite cocktail could be part of the adventure.
• Chat with your server: They’re there to help. If you’re feeling thirsty, just ask. Most venues aim to keep glasses topped up, but a polite request will ensure your flow of liquid joy remains consistent.

Getting the timing right can significantly enhance your bottomless brunch experience.

• Early bird or night owl?

• • Earlier slots (e.g., 12 PM – 2 PM): Often a bit more relaxed and less chaotic. Great if you want a calmer start to your day or have plans for the afternoon. You might also find better availability.
  • Later slots (e.g., 2 PM – 4 PM onwards): These slots tend to be livelier, as the venue fills up and the atmosphere ramps up. If you’re looking for a proper party vibe that leads straight into evening festivities, this is your sweet spot.
• Arrive on time: Your allocated time slot usually starts from the moment your table is booked. Every minute counts when those drinks are flowing! Arriving a few minutes early ensures you’re settled and ready to order as soon as your 90-minutes begins.
• Embrace the buzz of Soho: Soho is popular, and it gets busy. Especially on weekends, expect a lively crowd both inside venues and on the streets. Don’t let it faze you – it’s all part of the experience of being in central London.

The best bottomless brunch experiences often come with a side of spectacular entertainment. Don’t just sit back, get involved!

• More than just background music: While some places offer a chill playlist, many Soho brunches boast live DJs, musicians, or even full-blown cabaret acts. This transforms the meal into a show, adding an extra layer of excitement and uniqueness.
• Engage with the magic: If there are performers, a friendly wave or a cheer can enhance the experience for everyone. Some places have interactive elements, like photo booths or themed props, encouraging you to get involved and create some wunderbar memories.
• Let loose: The whole point of a lively bottomless brunch is to enjoy yourself. Feel free to laugh loudly, sing along, and even have a little dance. It’s about shedding the stresses of the week and having some fun.

Now you know what makes these experiences shine, how to pick your spot in the buzzing heart of Soho, London, and how to ensure your group has an unforgettable time.