Alpine Retreat And Pleasure Palace

Albert

PRIDE 2025

SATURDAY 5TH JULY AT ALBERT'S SCHLOSS, SOHO

Celebrate Pride in London with Absolut Vodka + Gaydio

at Albert’s Schloss, Soho on Saturday 5th July 2025

Pride is calling – and we’re answering with glitter, Absolut cocktails, and a whole lotta love.

This Saturday 5th July, Albert’s Beehive Beach is a haus of hedonism for our loudest, proudest celebration yet. We’re bringing you a full day of fabulous, featuring pampering in our Pre-Pride Parlour from 10am, Bottomless Brünchen shenanigans with Absolut cocktails, and post-parade dancing on das benches with Gaydio’s Beehive Beach party.

Whether you’re bedazzling your brows or dancing ’til dawn, we’ve got your Pride day sorted from top to tipple.

Pre-Pride Parlour

From 10am, our Pre‑Pride Parlour opens its doors with everything you need to get parade‑ready:

  • Glitter artists on hand to elevate your look
  • Glam squads for those finishing touches
  • A complimentary Pornstar or Espresso Martini on arrival, courtesy of Absolut
  • Sch‑nacks to fuel you up before the parade

No booking, no fuss. Just show up, get prepped, and head out feeling your best for Pride.

Bottomless Brünchen Klub

This Pride weekend, we’re raising our glasses a little higher. On Saturday 5th July, enjoy our limited-edition Bottomless Brunch featuring a line-up of Absolut cocktails, served with your favourite brunch dishes.

On the menu:

  • Pornstar Martini
  • Espresso Martini
  • Cherry + Yuzu Spritz
  • Cosmopolitan

Albert's Schloss x Gaydio Afterparty

After the parade? You know where to find us. We’ve partnered with Gaydio to throw the ultimate afterparty.

Introducing Beehive Beach, where the spirit of the ’60s seaside comes to Schloss for a night of ice-cold cocktails and retro mischief. Dig out your loudest prints and vintage glam and get ready to twist + shout with Gaydio.

Das benches are waiting.